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Tuesday, 30 November 2010

Content of the Brief


Content -

"The digital domain has become a host for previously works, including literature, music,
and artwork. Authored works are creatively redefined, their key aesthetic and cultural
references translated and transposed into digital contexts. In practice there are many
examples of this from the assimilation of Ian Fleming’s & Michael France’s ‘Goldeneye’
into a computer game to 3D animation inspired by music and lyric such as ‘It’s not the
end of the world by The Super Furry Animals.

This unit requires the transcription of a narrative or body of investigation and knowledge
into a complex project that exploits the aesthetic possibilities of digital environments. It
requires the selection of an appropriate source of inspiration and to critically define its,
narrative structure, aesthetic qualities, environment, and characters.

The unit brings together all the skills and knowledge acquired on the course and applies
them to the creation of a complex and sophisticated piece of animated project work.

This is required to demonstrate a developed understanding of research, narrative theory,
analysis, conceptualisation, design development, and technical proficiency. Significantly
this unit marks a key transition for students from directed to self-directed study. Although
closely monitored and supported by staff the proposal for the project is student led.

The creative methodology is increasingly devised by the student and alongside the
Research (Framing Practice) unit sets the scene for the responsibilities and roles
students will adopt in the final stage of their studies."

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